True collaboration between two direct web rivals is a rare thing to find and on the verge of impossible when it comes to highly competitive arenas. But yesterday we received a proof that it indeed could happened, only if for the sake of greater good.
The rising force in the social networking world, Pinterest, has announced that the photo-sharing service is being integrated with its big rival Flickr and also with Behance, Vimeo and YouTube in order to provide the proper attribution (link in other words) back to the original source.
What it basically means is that all of those services will now have Pinterest buttons and tools that enables easy sharing to Pinterest, when the Pin will link back into the original source of the content. Here’s an example of a Pin taken from Flickr with link attribution (marked with the arrow):
Flickr also adding that if some Flickr photo has been embedded on a website and someone has Pinned the photo from this site, Pinterest will also “automagically” attribute it to the original source on Flickr. This new system already working with Flickr, Behance and Vimeo. Currently, YouTube still hasn’t added a Pin button but I guess it just a matter of time.
Besides Pinterest which can mark a big win here (we’ll get to that later), the BIGGEST winners are the content creators. In a world where almost everything is being shared fast and broadly, it is difficult to keep track of your work, which allows people to take contents without the proper attribution (in many cases they don’t even realize they are doing something wrong).
Just a few months ago I was ranting myself about a different type of improper content attribution (more accurate to say NO attribution) which resembles this story in many ways. Therefore I’m very glad that at least the photo-sharing services managed to find some solution to a big problem.
But proper attribution aside, this whole case demonstrates the acknowledgment in Pinterest strength among the popular content sharing services online and especially Flickr which considers as its biggest rival. For comparison, just imagine if Google+ will add into the social network the Facebook’s Like button.
From what I understand (and this is only me), basically Flickr are saying: “Alright, we understand that Pinterest is bigger, more popular and it will be hard to compete with it. At least we’ll offer our users the best experience as possible while we protect their copyrights”. Admirable. Here’s how Pinterest integrated in Flickr:
Note that the Pin button will only appear on images that are publicly available and for private images Flickr already adopted the no-pin code.
Anyway, I don’t thing that this system is perfect yet. The link attribution on Pins is marked as “no-follow” for search engines. It means that the link don’t drives the “link juice” back to the original source which I think is very much entitled for.
But overall, it’s a great initiative that mostly benefits the ones the services should care about the most, the users.