The Church of Scientology’s Manipulative Advertising Campaign

Church of Scientology Temple

The Church of Scientology heaps shitloads of money and it doesn’t hesitate to spend a lot of this cash on shit that would heap the Church even further shitloads of money. Because Scientology is first and foremost, a business. And a one that is exceedingly lucrative.

According to a report, the “religion” has been making $500 to $550 million a year from its medley of business operations and that was just an estimation from 2008! Since then, the Church has outstretched its tentacles to more countries around the world and recruited plenty more credulously paying members.

The Church has been using this immense wealth to spread the enriching gospel of the ultimate ruler of the galaxy Xenu which had consigned billions of aliens to Earth on his spacecrafts circa 75 million years ago. (I have not made that up, Scientologists seriously professes that.)

Sometimes the Scientology’s top bosses allocate funds for battles in the legal system, sometimes to build mysterious complexes in the middle of the desert and sometimes, as of recently, to launch massive advertising campaigns.

If you have been strolling over the web lately, then you have probably bumped into one of the Scientology’s ads, generated by Google’s advertising platform AdSense. Here are a few screenshots from one of the ads:

Scientology Ad Campaign

“Who am I?” “Where am I going?” “What am I” “What do I want to be?” “What do I want to have?” With those kinds of questions the Church of Scientology are hooking users to click on their ad. It’s not difficult to envisage what types of individuals are being targeted here.

They are prowling the insecure, the troubled, the one that lacks of self-confidence. The susceptible are always the best preys. They naively believe everything and handsomely pay for anything. Perfect prospects for a multi-million (billion?) religion-biz.

If you’ll click on the ad, you’ll be redirected to the main Scientology website’s homepage. The homepage currently features a video commercial paradoxically dubbed “Knowledge” and it is also being broadcast on national TV. The video exhibits a world of opportunities and possibilities, implying Scientology could cater them.

“Sure, some will doubt you. Let ‘em.” The Church of Scientology is already well-experienced with the debunking pricks (like me) that try to dissociate potential prospects from the sick machine, so they label us as doubters or haters. We are just not open minded enough to reveal the “true knowledge.”

But commercials on TV and AdSense ads all over the web weren’t sufficed. The Church of Scientology had also acquired a sponsored article on the old media mammoth, The Atlantic. The sponsored article had been titled “David Miscavige Leads Scientology to Milestone Year” and unshockingly it was a long salutation to the Church’s leader.

In what appears to be a response to the raging reactions of The Atlantic’s readers, the site has taken the article offline. If you still want to read this obsequious piece you can find it here.

But why does the Church of Scientology has begun this colossal advertising campaign now? Well, it just so happens that on January 17th, a book of the Pulitzer Prize-winning author, Lawrence Wright, is going to be released. The book, called “Going Clear,” promises to endow a deep gaze into the furtive world of Scientology.

In 2011, Wright already published a dauntless piece about the embittered departure of the director Paul Haggis from the Church of Scientology and needless to say, this forthcoming book would be similarly uncomplimentary to the Church.

So it seems that the Church has initiated a pre-emptive strike of some sort or at least some damage control to miniaturize the negative public opinion Wright’s book would inflict Scientology.

Apparently, the Church of Scientology is not in favor of every true knowledge or answers, just its own.